Why Glass Protection Plans Are a Smart Move for Dealerships

Glass protection plans aren’t just optional add-ons—they’re high-impact tools that help dealerships grow revenue and improve customer satisfaction. With Canadian roads facing increasing wear from gravel, salt, and debris, windshield and glass damage has become one of the most common—and frustrating—vehicle issues.

By offering glass protection as part of your dealership’s warranty lineup, you position your team as a proactive, customer-first operation while creating new revenue opportunities.

What Is Glass Protection?

Glass protection plans typically cover the repair or replacement of windshields and other automotive glass damaged by road hazards or debris. Coverage often includes:

• Windshield chip repairs or full replacements

• Front side window damage

• Fast turnaround with no out-of-pocket cost for customers

This type of protection provides peace of mind and adds tangible value at the point of sale. Customers appreciate having a seamless, in-house solution rather than dealing with third-party auto glass vendors later.

Benefits for Canadian Dealerships

For dealerships, the impact goes beyond customer experience. Here's how glass protection helps your business:

• Increases per-unit revenue through bundled F&I packages

• Improves retention by giving customers a reason to return to your service department

• Differentiates your offering in a competitive retail market

How to Sell Glass Protection Effectively

Selling these plans is about solving a real pain point—not just upselling.

Proven sales tactics:

• Use local context. Reference regional road hazards (e.g., Alberta gravel, Ontario salt, Quebec potholes) to make protection feel essential.

• Create urgency. Emphasize how one chip today could mean a $700 windshield replacement tomorrow.

• Bundle strategically. Include glass protection in care packages with extended warranties or rust protection.

Make sure your sales team knows the product inside and out. A confident explanation makes all the difference in closing rates.

F&I Integration: Where the Real Money Is

Glass protection belongs in your F&I department—not as an afterthought. The most successful dealerships:

• Train F&I managers to present it alongside extended warranties

• Use digital menu selling to showcase value clearly

• Incentivize teams based on plan attachment rates

Maximizing Profitability

Profitability is about more than sales volume—it’s about margin, efficiency, and satisfaction. Here’s how to make it count:

• Tiered pricing based on customer profile or geography

• Customer testimonials to reduce objections and build social proof

• Post-sale follow-up to ensure service appointments are booked when chips occur

These tactics reduce cancellations, increase plan usage, and improve long-term customer engagement.

Drive Loyalty and Revenue with Auto Shield Canada

Glass protection isn’t just a nice-to-have—it’s a loyalty driver and profit center. Auto Shield Canada partners with dealerships to deliver high-quality protection plans tailored to your sales process.

✅ Boost per-unit profit
✅ Improve CSI scores
✅ Differentiate your F&I offering

Ready to unlock your dealership’s potential?

Disclaimer:
The information provided is for illustrative purposes only and does not constitute personalized insurance or F&I advice. For custom recommendations, please speak to our licensed advisors.

Maintaining pristine wheel condition is crucial for customer satisfaction and vehicle safety. However, wheels are susceptible to damage from potholes, curbs, and road debris, leading to unexpected repair costs and potential customer dissatisfaction. This is where offering comprehensive wheel protection plans becomes a valuable asset for your dealership.

Wheel protection plans alleviate customer concerns about unforeseen expenses related to wheel damage. Whether navigating rough roads or encountering unexpected hazards, these plans ensure customers are covered, fostering trust and repeat business. This not only enhances customer satisfaction but also drives service department revenue through repairs and replacements.

Understanding the value of wheel protection and how it benefits customers empowers your dealership to offer informed solutions. By integrating these plans into your sales and service offerings, you can ensure enhanced dealership profitability.

What Is Wheel Coverage?

Definition and Types of Wheel Coverage

Wheel coverage is a special insurance plan that covers the cost of repairing or replacing the wheels if they get damaged. It goes beyond standard car insurance, which might not cover such specific issues. This coverage is essential for protecting the wheels from various road hazards.

Types of wheel coverage include:

• Repair Coverage: This covers the cost of repairing damages like bends or cracks in the wheels.
• Replacement Coverage: If the wheel is beyond repair, this type covers the cost of a new wheel.
• Comprehensive Coverage: This combines both repair and replacement, offering the most extensive protection.

By securing the correct type of wheel coverage, you can ensure that your customers are financially protected in case of unexpected wheel damage. Knowing what is covered under each type helps you choose the best plan for your customer’s needs.

Why You Need Wheel Coverage for Your Dealership

Offering wheel protection plans is a strategic move for any dealership looking to boost revenue and enhance customer satisfaction. Firstly, every drive exposes wheels to risks like potholes, road debris, and curbs, leading to potential damage.

By providing wheel coverage, you're offering customers a valuable solution that protects them from unexpected repair or replacement costs. This immediately adds value to your sales package.

Secondly, wheel repairs and replacements can be a significant financial burden for customers. Without coverage, they face potentially high out-of-pocket expenses, which can lead to dissatisfaction and decreased loyalty.

Offering a wheel protection plan addresses this concern, demonstrating your dealership's commitment to customer financial well-being, particularly for those who frequently drive or navigate challenging road conditions.

Finally, wheel coverage provides customers with invaluable peace of mind. Knowing their wheels are protected allows them to drive with greater confidence, reducing anxiety about potential damage and costly repairs.

This peace of mind translates to increased customer loyalty, fostering long-term relationships and repeat business for your dealership.

Key Benefits of Wheel Coverage

Protection Against Damage

A key selling point for wheel coverage is its robust protection against a wide range of damage, directly addressing customer anxieties. Whether a customer faces a pothole-induced crack or a curb-related scrape, this coverage ensures repairs and replacements are managed smoothly, minimizing customer stress. This proactive protection removes concerns about road conditions and unexpected obstacles, which is a significant selling advantage.

Furthermore, wheel damage varies from minor cosmetic issues like scuffs and scratches to critical structural problems like cracks and bends.

Our wheel coverage addresses both. This comprehensive approach not only maintains the vehicle’s aesthetic appeal, boosting customer satisfaction, but also safeguards its structural integrity, driving service department revenue through necessary repairs and replacements.

By showcasing this comprehensive protection, you're not just selling a plan; you're selling peace of mind and long-term vehicle health, leading to increased customer retention and service profitability.

Cost Savings on Repairs and Replacements

A powerful selling point for wheel coverage is the substantial cost savings it offers customers. Without it, even minor wheel repairs can lead to significant expenses. A major crack or bend can necessitate a full-wheel replacement, resulting in a hefty bill.

By offering wheel coverage, you're providing customers with a financial shield, protecting them from these unexpected and costly repairs.

Moreover, many of our wheel coverage plans include valuable perks like complimentary tire rotations and balancing. These services not only maintain the wheels and tires but also extend their lifespan and performance.

By leveraging these benefits, customers can avoid future, more costly repairs, ensuring their vehicles remain in optimal condition. This positions your dealership as a proactive partner in vehicle maintenance.

Ultimately, wheel coverage provides customers with financial peace of mind. Knowing they're protected from large, unforeseen expenses allows them to allocate their budget to other priorities.

Common Wheel Damages Covered

Potholes, Curbs, and Road Debris

Wheels face many hazards on the road, with potholes, curbs, and road debris being the most common causes of damage. Potholes can cause severe damage, such as cracks or bends in the wheel, making repairs necessary. Curbs can scrape and scratch the wheel surface, affecting both function and appearance. Road debris, like rocks and sharp objects, can also cause punctures or cracks.

Wheel coverage ensures these types of damages are covered, taking care of the repair costs. Whether a wheel needs to be fixed or replaced altogether, having coverage helps avoid the high costs associated with these repairs.

Cosmetic Damage vs. Structural Damage

Wheel damage can be either cosmetic or structural. Cosmetic damage includes scratches, scuffs, or paint damage that affects the appearance of the wheels. While not affecting the wheel's function, it can detract from the overall look of the vehicle. Wheel coverage often includes repairs for these minor damages, keeping the wheels looking their best.

Structural damage is more serious. This includes cracks, bends, or any damage that affects the wheel's integrity. Structural issues can compromise safety, making it crucial to address them quickly. Wheel coverage helps by covering the costs of repairing or replacing wheels with structural damage, ensuring the vehicle remains safe to drive.

How to Choose the Right Wheel Coverage Plan

Comparing Plans and Providers

Choosing the right wheel coverage plan involves comparing different plans and providers. Start by looking at what each plan covers. Some plans offer more extensive coverage, while others focus on affordability. Compare the details to see which plan best meets your needs.

Check customer reviews and ratings to get a sense of each provider's reputation. A reliable provider will have good reviews and a track record of customer satisfaction. Look for additional benefits like free tire inspections or roadside assistance, which can add extra value to the plan.

Understanding Terms and Conditions

Reading the terms and conditions of any wheel coverage plan is essential. Check what types of damage are covered and any exclusions. Understanding these details can prevent surprises when you need to make a claim. Look for information on claim limits, deductibles, and the process for submitting a claim.

Make sure to understand any maintenance requirements for the coverage. Some plans require regular inspections or specific upkeep to remain valid. Knowing these terms helps you keep your coverage in good standing and ensures you can take full advantage of the benefits.

Conclusion

Offering wheel coverage isn't just a sale; it's a valuable investment in customer peace of mind and long-term vehicle health. By educating your customers on the benefits and coverage details, you empower them to make informed decisions.

Providing wheel coverage allows your customers to drive with confidence, knowing their wheels are protected from the common hazards of the road. This peace of mind translates directly to a more enjoyable driving experience and strengthens their relationship with your dealership.

Partner with reputable commercial auto warranty providers in Canada to provide your customers with the best wheel protection options. Explore the comprehensive wheel coverage plans available through Auto Shield Canada and find the perfect solutions to meet your customers' needs. Contact us today to learn more about our leading protection programs! 

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics; however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.

Experiencing a flat tire or damage to your tires can be both frustrating and costly. A tire road hazard warranty can offer valuable protection and save you money in the long run. This kind of warranty covers unexpected issues that regular warranties don't, such as punctures, cuts, and impacts from hitting debris on the road.

By investing in a tire road hazard warranty, you can drive with greater peace of mind. Instead of worrying about potential tire damage from rough road conditions or unexpected hazards, you can rely on your warranty to cover repairs or replacements. This added layer of protection ensures that you won't face unexpected expenses, making it easier to manage your budget.

Understanding the details of a tire road hazard warranty and the benefits it provides is crucial. From cost savings to additional perks like free tire inspections and roadside assistance, this guide will help you see why a tire road hazard warranty is worth every penny. You'll also learn how to choose the best warranty to suit your driving needs and preferences.

What Is a Tire Road Hazard Warranty?

Definition and Coverage

A tire road hazard warranty is an additional protection plan that covers the cost of repairing or replacing your tires when they get damaged by road hazards. Unlike standard tire warranties that usually cover manufacturing defects, this warranty kicks in for damage caused by external elements you encounter while driving.

When you have a tire road hazard warranty, you won’t have to worry about paying out of pocket for unexpected tire issues. The coverage often includes repairs for punctures, cuts, and impacts that might happen due to debris on the road. Some warranties may even cover the towing costs to get you to a service center if your tire suffers extensive damage.

Common Road Hazards Covered

Various types of road hazards can damage your tires, and a tire road hazard warranty typically covers these common issues:

1. Potholes: Hitting a pothole can cause immediate damage, including sidewall bulges or even blowouts.

2. Nails and Screws: Debris like nails or screws can puncture your tire, leading to a slow leak or flat tire.

3. Glass and Sharp Objects: Broken glass or other sharp objects on the road can cut into your tire’s tread or sidewall.

4. Curb Impact: Accidentally hitting a curb can cause serious damage to your tire, compromising its structure.

5. Debris: Random pieces of metal, wood, or other materials can be sharp enough to puncture your tires.

Knowing that these hazards are covered gives you more confidence when driving, especially on unfamiliar or poorly maintained roads.

Financial Benefits of a Tire Road Hazard Warranty

Cost Savings on Tire Repairs and Replacements

One of the biggest benefits of a tire road hazard warranty is the potential for significant cost savings. Car tires can be expensive to repair or replace, especially if you have a high-end vehicle or specialty tires. With this warranty, the cost of repairs or even full replacement of a damaged tire is usually covered, which can save you hundreds of dollars.

Imagine hitting a massive pothole that punctures your tire beyond repair. Without a tire road hazard warranty, you might need to pay the full cost of a new tire. However, with the warranty, the expense is covered, allowing you to get back on the road without breaking the bank.

Protection Against Unexpected Expenses

Cars face a variety of road conditions daily, and accidents happen when you least expect them. A tire road hazard warranty acts as a financial safety net, protecting you against sudden costs that can disrupt your budget. Instead of scrambling to find funds for an unexpected tire replacement, you can rely on your warranty to handle the expense.

Unexpected tire damage can be stressful, especially if you're far from home or during a critical time. This warranty assures you that such stressors won’t hit your wallet hard. Whether it's a simple repair or a full replacement, having a warranty to back you up makes managing your finances easier and less stressful.

Additional Perks and Features

Free Tire Inspections and Maintenance

A tire road hazard warranty often includes added perks like free tire inspections and maintenance. Regular tire inspections help you spot potential problems before they become serious. Mechanics can check for tread wear, proper inflation, and any signs of damage. Early detection of issues can prevent more costly repairs down the line.

Maintenance services might include tire rotations and balancing, which extend the life of your tires. Proper tire maintenance ensures better fuel efficiency and a smoother ride. These additional services, offered at no extra cost under the warranty, help keep your vehicle in top shape and save you money in the long run.

Towing and Roadside Assistance

Another valuable feature of many tire road hazard warranties is towing and roadside assistance. If your tire gets damaged beyond repair while you’re on the road, this service ensures you won’t be stranded. The warranty covers the cost of towing your vehicle to the nearest service center.

Roadside assistance can also include services like flat tire changes, battery jumps, and fuel delivery. These extras provide peace of mind, knowing you have help available anytime you face issues while driving. Having access to towing and roadside assistance makes handling unexpected tire problems much easier and less stressful.

How to Choose the Best Tire Road Hazard Warranty

Comparing Warranty Providers

When choosing a tire road hazard warranty, start by comparing different providers. Look at their coverage options, costs, and customer reviews. Some providers may offer more comprehensive plans, while others might focus on affordability. Comparing the benefits and services each provider offers helps you identify the best fit for your needs.

Pay attention to what each warranty covers and any additional perks. Providers that offer extensive networks of repair shops, free maintenance checks, and robust roadside assistance programs are often more valuable. Take the time to research and read reviews to ensure you choose a reliable provider with a good reputation for customer service.

Evaluating Terms and Conditions

Carefully read the terms and conditions of any tire road hazard warranty you are considering. Look for details on what damages are covered, any exclusions, and how the claims process works. Understanding these details prevents surprises when you need to use the warranty.

Check for limitations such as coverage caps, deductibles, or specific requirements for maintenance records. Also, see if there are any conditions about where the repairs can be done. Evaluating these aspects helps you choose a warranty that offers the best protection and suits your driving habits and needs.

Conclusion

A tire road hazard warranty is a smart investment for any vehicle owner. From covering the costs of unexpected tire damage to providing additional perks like free inspections and roadside assistance, this warranty offers peace of mind and financial protection. Understanding the various features and benefits helps you make an informed decision.

Choosing the best tire road hazard warranty involves comparing different providers and carefully evaluating the terms and conditions. By taking the time to research, you can find a warranty that meets your specific needs and offers comprehensive protection on the road.

Protect your tires and ensure a worry-free driving experience. Visit Auto Shield Canada to explore the best tire road hazard warranty options available for your vehicle.

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics; however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.