PRIVACY POLICY
Table of Content
1. Definitions
2. Consent
3. Information We Collect
4. How We Use Personal Information
5. Cookies, Analytics and Tracking Technologies
6. Artificial Intelligence and Automated Technologies
7. Disclosure of Personal Information
8. Data Storage, Retention and Disposal
9. Protection of Personal Information
10. Your Privacy Rights
11. Security Incidents and Privacy Breaches
12. Third-Party Websites
13. Children’s Privacy
14. Changes to this Privacy Policy
15. Contact Us
1. Definitions
For the purposes of this Privacy Policy, the following definitions apply:
Auto Shield Canada
Refers to Auto Shield Canada, including its employees, contractors, authorized representatives, and service providers acting on its behalf.
Personal Information
Information about an identifiable individual, as defined under applicable Canadian privacy legislation. Personal Information does not generally include business contact information used solely for the purpose of communicating with an individual in their professional capacity where permitted by law.
Website
Refers to the public websites owned or operated by Auto Shield Canada, including associated web pages, online forms, and publicly accessible digital content.
Visitor
Any individual who accesses or interacts with the Auto Shield Canada website.
Service Provider
A third-party organization or individual engaged by Auto Shield Canada to perform services or business functions on its behalf, including technology, hosting, communications, analytics, payment processing, professional advisory, or other operational services.
Applicable Privacy Legislation
Refers to the Personal Information Protection and Electronic Documents Act (PIPEDA) and any other applicable federal or provincial privacy laws governing the collection, use, disclosure, retention, and protection of Personal Information.
Consent
An individual’s voluntary agreement to the collection, use, or disclosure of their Personal Information for identified purposes, which may be express or implied where permitted by applicable law.
Processing
Any operation performed on Personal Information, including its collection, use, storage, organization, access, disclosure, transmission, retention, modification, anonymization, or destruction.
2. Consent
By accessing or using our website, submitting information through our online forms, requesting information about our products or services, or otherwise providing Personal Information to Auto Shield Canada, you consent to the collection, use, disclosure, and retention of your Personal Information as described in this Privacy Policy.
Where required by applicable law, we will obtain your express consent before collecting, using, or disclosing Personal Information for specific purposes.
You may withdraw your consent at any time, subject to legal, contractual, regulatory, or operational requirements and reasonable notice. Withdrawal of consent may limit our ability to provide certain information, services, or support.
Auto Shield Canada will only collect, use, and disclose Personal Information for purposes that a reasonable person would consider appropriate under the circumstances and in accordance with applicable privacy legislation.
3. Information We Collect
Depending on how you interact with our website, Auto Shield Canada may collect the following categories of Personal Information.
Information You Provide
We may collect Personal Information that you voluntarily provide when you:
- Submit a contact or inquiry form
- Request information about our products or services
- Download guides, brochures, or other resources
- Register for webinars, events, or marketing communications
- Communicate with us by email, telephone, or other channels
Depending on the interaction, this information may include:
- First and last name
- Company or organization name
- Email address
- Telephone number
- Business address
- Website URL
- Industry or business information
- Marketing preferences
- The contents of your communications or inquiries
Information We Collect Automatically
When you visit our website, certain technical information may be collected automatically through cookies, analytics tools, server logs, and similar technologies. This information may include:
- IP address
- Browser type and version
- Device type and operating system
- Referring website or source
- Pages visited
- Date and time of visits
- Time spent on pages
- Website navigation patterns
- Login activity, where applicable
This information helps us understand how visitors use our website, improve website performance, enhance security, and deliver a better user experience.
Customer Support Information
When you contact Auto Shield Canada for assistance, we may collect information necessary to investigate and respond to your request, including previous communications, account-related information where applicable, and records of interactions with our customer service team.
Information We Do Not Intentionally Collect
Our public website is not intended to collect sensitive personal information unless it is specifically requested as part of providing a service or fulfilling a legal or contractual obligation.
Please do not submit sensitive personal information through our website unless expressly requested by Auto Shield Canada.
4. How We Use Personal Information
Auto Shield Canada collects, uses, and discloses Personal Information only for purposes that a reasonable person would consider appropriate under the circumstances and in accordance with applicable privacy legislation.
Depending on your interaction with our website, we may use Personal Information to:
- Respond to inquiries, requests, or communications.
- Provide information about our products, services, or business.
- Deliver requested resources, publications, or marketing materials.
- Create and maintain records of communications.
- Improve our website, products, services, and overall user experience.
- Monitor website performance, security, and reliability.
- Detect, investigate, and help prevent fraud, unauthorized access, security incidents, or other unlawful activity.
- Protect the security, integrity, and availability of our systems, websites, and services.
- Conduct internal reporting, analytics, and business planning.
- Comply with applicable legal, regulatory, contractual, insurance, and audit obligations.
- Establish, exercise, or defend legal claims where necessary.
Where permitted by applicable law, we may also use your Personal Information to communicate information about products, services, promotions, educational content, or company updates that may be of interest to you. You may unsubscribe from marketing communications at any time by using the unsubscribe mechanism included in our communications or by contacting us directly.
Auto Shield Canada does not use Personal Information for purposes that are incompatible with those described in this Privacy Policy without obtaining any consent required by applicable law.
5. Cookies, Analytics and Tracking Technologies
Auto Shield Canada uses cookies and similar technologies to enhance the functionality, security, and performance of our website, understand how visitors interact with our content, and improve the overall user experience.
Cookies are small text files stored on your device when you visit a website. They allow websites to recognize your browser, remember preferences, and collect information about website usage
Depending on your interaction with our website, we may use the following categories of cookies and tracking technologies:
Essential Cookies
These cookies are necessary for the operation, security, and functionality of our website. They enable core features such as page navigation, security protections, and website availability. Because these cookies are required for the website to function properly, they cannot be disabled through our website.
Functional Cookies
Functional cookies remember user preferences and settings to provide a more personalized browsing experience, such as language preferences or previously selected options.
Analytics Cookies
Analytics technologies help us understand how visitors use our website by collecting aggregated information such as:
- Pages visited
- Time spent on pages
- Navigation patterns
- Traffic sources
- Device and browser information
- Website performance metrics
This information is used to evaluate website performance, identify opportunities for improvement, and enhance the user experience. Analytics information is generally aggregated and is not used to identify individual visitors unless required for security or fraud prevention purposes.
Marketing Technologies
Where applicable, Auto Shield Canada may use cookies, pixels, or similar technologies to measure the effectiveness of marketing campaigns, understand visitor engagement, and improve future communications. These technologies may be provided by trusted third-party service providers.
Where required by applicable law, we will obtain your consent before placing non-essential cookies or similar tracking technologies on your device.
Most web browsers allow you to control or disable cookies through their settings. Please note that disabling certain cookies may affect the functionality or performance of portions of our website.
6. Artificial Intelligence and Automated Technologies
Auto Shield Canada may use artificial intelligence (“AI”), machine learning, and other automated technologies to assist with internal business operations and improve the quality, efficiency, and consistency of our services.
These technologies may be used for purposes such as:
- Improving customer service and support.
- Drafting or summarizing communications and documentation.
- Enhancing internal operational efficiency and productivity.
- Supporting data analysis and business reporting.
- Assisting with fraud detection, cybersecurity monitoring, and system protection.
- Improving website functionality and user experience.
Where AI-assisted technologies are used, Auto Shield Canada remains responsible for the protection of Personal Information and the decisions made regarding its use.
We implement reasonable administrative, technical, and organizational safeguards to help ensure that Personal Information processed using AI-assisted technologies is handled securely and in accordance with applicable privacy legislation.
Auto Shield Canada does not use AI or automated technologies to make solely automated decisions that produce legal or similarly significant effects on individuals through this website without appropriate human oversight where required by applicable law.
7. Disclosure of Personal Information
Auto Shield Canada does not sell, rent, or trade Personal Information to third parties for their own marketing purposes.
We may disclose Personal Information where reasonably necessary to operate our business, provide our products and services, comply with legal obligations, or protect our legitimate business interests.
Personal Information may be disclosed to the following categories of third parties:
- Technology service providers and cloud hosting providers.
- Website, analytics, and marketing service providers.
- Payment processors and financial service providers, where applicable.
- Customer support and communication platform providers.
- Professional advisors, including legal, accounting, insurance, and audit professionals.
- Regulatory authorities, law enforcement agencies, courts, or government bodies where disclosure is required or authorized by applicable law.
We may also disclose Personal Information:
- With your knowledge or consent.
- To provide or support services you have requested.
- To investigate suspected fraud, cybersecurity incidents, or unlawful activity.
- To establish, exercise, or defend legal claims.
- To protect the rights, property, safety, or security of Auto Shield Canada, our customers, our employees, or others.
- In connection with a corporate transaction, including a merger, acquisition, financing, restructuring, or sale of all or part of our business, where permitted by applicable law.
Where Personal Information is shared with third-party service providers acting on our behalf, we require those providers to maintain appropriate privacy, confidentiality, and security safeguards that are appropriate to the sensitivity of the information being processed.
Auto Shield Canada remains responsible for Personal Information under its control, including information transferred to third-party service providers for processing.
8. Data Storage, Retention and Disposal
Auto Shield Canada stores and processes Personal Information using secure systems and trusted service providers that support the operation of our business.
Where practical and appropriate, Personal Information is hosted within Microsoft Azure data centres located in Canada. Certain trusted third-party service providers that support our business operations may process or store information in other jurisdictions where permitted by applicable law.
When Personal Information is processed outside your province or country of residence, it may become subject to the laws of those jurisdictions and may be accessible to foreign courts, governments, law enforcement agencies, or regulatory authorities in accordance with applicable laws.
Auto Shield Canada takes reasonable contractual, administrative, technical, and organizational measures to help ensure that Personal Information receives an appropriate level of protection regardless of where it is processed.
Retention of Personal Information
We retain Personal Information only for as long as necessary to:
- Fulfil the purposes for which it was collected.
- Provide requested products or services.
- Comply with legal, regulatory, contractual, accounting, insurance, and tax obligations.
- Resolve disputes.
- Enforce agreements.
- Protect the legitimate interests of Auto Shield Canada.
Retention periods vary depending on the nature of the information, applicable legal requirements, and business needs.
When Personal Information is no longer required, Auto Shield Canada securely deletes, anonymizes, or destroys the information using methods appropriate to the sensitivity of the information and applicable legal requirements.
9. Protection of Personal Information
Auto Shield Canada is committed to protecting Personal Information through a comprehensive information security program designed to safeguard information against unauthorized access, disclosure, alteration, loss, theft, misuse, or destruction.
We maintain administrative, technical, and physical safeguards that are appropriate to the sensitivity of the Personal Information we collect and the nature of our business operations. These safeguards are designed to protect the confidentiality, integrity, and availability of Personal Information.
Our security measures may include, where appropriate:
- Role-based access controls and the principle of least privilege.
- Multi-factor authentication for supported business systems.
- Encryption of data in transit and, where appropriate, at rest.
- Secure hosting environments and network security controls.
- Security monitoring, logging, and audit capabilities.
- Regular software updates and vulnerability management.
- Backup, disaster recovery, and business continuity procedures.
- Employee security awareness and privacy training.
- Policies and procedures governing the secure handling of Personal Information.
Access to Personal Information is restricted to employees, contractors, and authorized service providers who require access to perform their job responsibilities and who are subject to appropriate confidentiality obligations.
While Auto Shield Canada takes reasonable steps to protect Personal Information using industry-accepted security practices, no method of electronic transmission, storage, or processing can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted over the Internet or stored within our systems.
10. Your Privacy Rights
Subject to applicable privacy legislation, you may have the right to:
- Request access to the Personal Information we hold about you.
- Request correction of inaccurate, incomplete, or outdated Personal Information.
- Withdraw your consent to the collection, use, or disclosure of your Personal Information, subject to legal, contractual, or regulatory restrictions.
- Request information about how your Personal Information has been collected, used, or disclosed.
- Submit a complaint regarding our privacy practices.
- Contact us with questions regarding the handling of your Personal Information.
To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.
To protect your privacy and the security of Personal Information, we may request information necessary to verify your identity before responding to your request.
Auto Shield Canada will respond to verified privacy requests within the timeframes required by applicable privacy legislation.
11. Security Incidents and Privacy Breaches
Auto Shield Canada maintains documented incident response procedures designed to identify, assess, contain, investigate, and remediate security incidents involving Personal Information.
Where a privacy breach involving Personal Information occurs, we will investigate the incident promptly and take appropriate steps to mitigate its impact and reduce the likelihood of recurrence.
Where required by applicable law, Auto Shield Canada will notify affected individuals and applicable regulatory authorities of a reportable privacy breach within the timeframes prescribed by law.
Following a reportable privacy breach, we may implement additional technical, administrative, or operational safeguards to strengthen our privacy and information security program and reduce the risk of similar incidents occurring in the future.
12. Third-Party Websites
Our website may contain links to third-party websites, applications, or online services that are not owned or controlled by Auto Shield Canada.
This Privacy Policy applies only to the Auto Shield Canada website. We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.
We encourage you to review the privacy policies and terms of use of any third-party websites you visit before providing Personal Information.
13. Children's Privacy
The Auto Shield Canada website is intended for individuals who have reached the age of majority in their applicable jurisdiction and for business users seeking information about our products and services.
We do not knowingly collect Personal Information from children or individuals who have not reached the age at which they may lawfully provide consent under applicable privacy legislation.
If we become aware that Personal Information has been collected from a child without appropriate authorization or legal basis, we will take reasonable steps to delete that information as soon as practicable.
14. Changes to this Privacy Policy
Auto Shield Canada may update this Privacy Policy from time to time to reflect changes in applicable laws, regulations, technology, business practices, or our products and services.
When material changes are made, we will update the Effective Date at the beginning of this Privacy Policy. Updated versions will be published on our website.
Your continued use of our website following the effective date of an updated Privacy Policy constitutes acceptance of the revised Privacy Policy to the extent permitted by applicable law.
Previous versions of this Privacy Policy are superseded by the version published on the Auto Shield Canada website.
15. Contact Us
If you have questions about this Privacy Policy, our privacy practices, your Personal Information, or wish to exercise your privacy rights, please contact:
Chief Technology Officer
Auto Shield Canada
Email: info@goautoshield.com
Website: www.goautoshield.com
Auto Shield Canada will respond to privacy-related inquiries and requests in accordance with applicable Canadian privacy legislation.