Why Glass Protection Plans Are a Smart Move for Dealerships

Why Tire and Rim Protection Is a Must-Have for Dealerships

Tire and rim damage is one of the most common — and costly — frustrations Canadian drivers face. Whether it’s a pothole in Toronto or a curb scrape in Montreal, road hazards are unavoidable. That’s where dealership protection plans come in.

Tire and rim protection isn’t just about fixing flats — it’s a smart way for dealerships to increase revenue while offering real value. Customers walk away knowing their vehicle investment is protected, and you create a long-term service relationship that builds loyalty.

What Does a Tire and Rim Protection Program Cover?

These plans typically include:

• Repair or replacement of tires and rims due to road hazards like nails, potholes, and curbs

• No out-of-pocket expenses for the customer at the point of claim

• Towing and roadside assistance, depending on plan tier

• Quick service turnaround through approved repair networks

Unlike factory warranties, which cover defects, tire and rim programs focus on wear and tear from everyday driving. That makes them especially valuable in climates with rough winters and poorly maintained roads — a reality across much of Canada.

Dealership Benefits: More Than Just Extra Revenue

Adding tire and rim protection to your F&I suite pays off in multiple ways:

• Boost Gross Profit: Protection plans increase F&I per-vehicle revenue

• Improve Retention: Customers return to your dealership for covered repairs

• Enhance Brand Value: Offering protection shows your dealership cares beyond the sale

Want real numbers? Dealerships offering tire and rim coverage see up to 30% higher F&I product penetration when plans are properly positioned and bundled with other services.

Sales Tactics That Work

To increase plan uptake, your sales team needs more than product knowledge—they need to understand why customers say yes. Use the following tips:

• Localize the pitch. “Given how rough the roads are here in [city/province], this protection saves our clients hundreds every year.”

• Use real-world examples. “Last month, a client came back after hitting a deep pothole — we had a new tire and rim installed within 48 hours, at no cost to them.”

• Bundle with other protections. Pair with winter tire packages, extended warranties, or vehicle appearance plans.

• Keep it simple. Offer a visual one-pager that compares “Covered vs. Not Covered” costs.

Integrating Tire and Rim Protection Into Your F&I Workflow

Smart dealerships don’t sell this plan as an afterthought. Instead:

• Present it during menu selling, not as a post-sale add-on

• Equip your F&I managers with objection-handling scripts and real testimonials

• Offer tiered coverage levels (basic, plus, premium) to appeal to different budgets

Want to streamline your rollout? Auto Shield Canada provides white-labeled materials and live training to help your team close more plans with confidence.

Why Partner with Auto Shield Canada

Our tire and rim protection plans are purpose-built for Canadian drivers and dealerships. We understand the terrain, the claims realities, and the sales process. Partnering with us means:

✅ Dedicated onboarding and training
✅ Seamless integration with your F&I systems
✅ Competitive pricing and flexible commission models

Final Thought: Protection That Pays

Tire and rim coverage isn’t just good for your customers — it’s good for business. It strengthens your brand, grows your profit margins, and keeps customers coming back. The key is thoughtful positioning and reliable delivery.

Learn more about our protection programs and how they can fit seamlessly into your dealership’s F&I process:
👉 https://goautoshield.com/road-hazard/

Disclaimer:
This content is intended for educational purposes and should not be treated as insurance or financial advice. For personalized guidance, contact a licensed advisor or Auto Shield Canada representative.

Maintaining pristine wheel condition is crucial for customer satisfaction and vehicle safety. However, wheels are susceptible to damage from potholes, curbs, and road debris, leading to unexpected repair costs and potential customer dissatisfaction. This is where offering comprehensive wheel protection plans becomes a valuable asset for your dealership.

Wheel protection plans alleviate customer concerns about unforeseen expenses related to wheel damage. Whether navigating rough roads or encountering unexpected hazards, these plans ensure customers are covered, fostering trust and repeat business. This not only enhances customer satisfaction but also drives service department revenue through repairs and replacements.

Understanding the value of wheel protection and how it benefits customers empowers your dealership to offer informed solutions. By integrating these plans into your sales and service offerings, you can ensure enhanced dealership profitability.

What Is Wheel Coverage?

Definition and Types of Wheel Coverage

Wheel coverage is a special insurance plan that covers the cost of repairing or replacing the wheels if they get damaged. It goes beyond standard car insurance, which might not cover such specific issues. This coverage is essential for protecting the wheels from various road hazards.

Types of wheel coverage include:

• Repair Coverage: This covers the cost of repairing damages like bends or cracks in the wheels.
• Replacement Coverage: If the wheel is beyond repair, this type covers the cost of a new wheel.
• Comprehensive Coverage: This combines both repair and replacement, offering the most extensive protection.

By securing the correct type of wheel coverage, you can ensure that your customers are financially protected in case of unexpected wheel damage. Knowing what is covered under each type helps you choose the best plan for your customer’s needs.

Why You Need Wheel Coverage for Your Dealership

Offering wheel protection plans is a strategic move for any dealership looking to boost revenue and enhance customer satisfaction. Firstly, every drive exposes wheels to risks like potholes, road debris, and curbs, leading to potential damage.

By providing wheel coverage, you're offering customers a valuable solution that protects them from unexpected repair or replacement costs. This immediately adds value to your sales package.

Secondly, wheel repairs and replacements can be a significant financial burden for customers. Without coverage, they face potentially high out-of-pocket expenses, which can lead to dissatisfaction and decreased loyalty.

Offering a wheel protection plan addresses this concern, demonstrating your dealership's commitment to customer financial well-being, particularly for those who frequently drive or navigate challenging road conditions.

Finally, wheel coverage provides customers with invaluable peace of mind. Knowing their wheels are protected allows them to drive with greater confidence, reducing anxiety about potential damage and costly repairs.

This peace of mind translates to increased customer loyalty, fostering long-term relationships and repeat business for your dealership.

Key Benefits of Wheel Coverage

Protection Against Damage

A key selling point for wheel coverage is its robust protection against a wide range of damage, directly addressing customer anxieties. Whether a customer faces a pothole-induced crack or a curb-related scrape, this coverage ensures repairs and replacements are managed smoothly, minimizing customer stress. This proactive protection removes concerns about road conditions and unexpected obstacles, which is a significant selling advantage.

Furthermore, wheel damage varies from minor cosmetic issues like scuffs and scratches to critical structural problems like cracks and bends.

Our wheel coverage addresses both. This comprehensive approach not only maintains the vehicle’s aesthetic appeal, boosting customer satisfaction, but also safeguards its structural integrity, driving service department revenue through necessary repairs and replacements.

By showcasing this comprehensive protection, you're not just selling a plan; you're selling peace of mind and long-term vehicle health, leading to increased customer retention and service profitability.

Cost Savings on Repairs and Replacements

A powerful selling point for wheel coverage is the substantial cost savings it offers customers. Without it, even minor wheel repairs can lead to significant expenses. A major crack or bend can necessitate a full-wheel replacement, resulting in a hefty bill.

By offering wheel coverage, you're providing customers with a financial shield, protecting them from these unexpected and costly repairs.

Moreover, many of our wheel coverage plans include valuable perks like complimentary tire rotations and balancing. These services not only maintain the wheels and tires but also extend their lifespan and performance.

By leveraging these benefits, customers can avoid future, more costly repairs, ensuring their vehicles remain in optimal condition. This positions your dealership as a proactive partner in vehicle maintenance.

Ultimately, wheel coverage provides customers with financial peace of mind. Knowing they're protected from large, unforeseen expenses allows them to allocate their budget to other priorities.

Common Wheel Damages Covered

Potholes, Curbs, and Road Debris

Wheels face many hazards on the road, with potholes, curbs, and road debris being the most common causes of damage. Potholes can cause severe damage, such as cracks or bends in the wheel, making repairs necessary. Curbs can scrape and scratch the wheel surface, affecting both function and appearance. Road debris, like rocks and sharp objects, can also cause punctures or cracks.

Wheel coverage ensures these types of damages are covered, taking care of the repair costs. Whether a wheel needs to be fixed or replaced altogether, having coverage helps avoid the high costs associated with these repairs.

Cosmetic Damage vs. Structural Damage

Wheel damage can be either cosmetic or structural. Cosmetic damage includes scratches, scuffs, or paint damage that affects the appearance of the wheels. While not affecting the wheel's function, it can detract from the overall look of the vehicle. Wheel coverage often includes repairs for these minor damages, keeping the wheels looking their best.

Structural damage is more serious. This includes cracks, bends, or any damage that affects the wheel's integrity. Structural issues can compromise safety, making it crucial to address them quickly. Wheel coverage helps by covering the costs of repairing or replacing wheels with structural damage, ensuring the vehicle remains safe to drive.

How to Choose the Right Wheel Coverage Plan

Comparing Plans and Providers

Choosing the right wheel coverage plan involves comparing different plans and providers. Start by looking at what each plan covers. Some plans offer more extensive coverage, while others focus on affordability. Compare the details to see which plan best meets your needs.

Check customer reviews and ratings to get a sense of each provider's reputation. A reliable provider will have good reviews and a track record of customer satisfaction. Look for additional benefits like free tire inspections or roadside assistance, which can add extra value to the plan.

Understanding Terms and Conditions

Reading the terms and conditions of any wheel coverage plan is essential. Check what types of damage are covered and any exclusions. Understanding these details can prevent surprises when you need to make a claim. Look for information on claim limits, deductibles, and the process for submitting a claim.

Make sure to understand any maintenance requirements for the coverage. Some plans require regular inspections or specific upkeep to remain valid. Knowing these terms helps you keep your coverage in good standing and ensures you can take full advantage of the benefits.

Conclusion

Offering wheel coverage isn't just a sale; it's a valuable investment in customer peace of mind and long-term vehicle health. By educating your customers on the benefits and coverage details, you empower them to make informed decisions.

Providing wheel coverage allows your customers to drive with confidence, knowing their wheels are protected from the common hazards of the road. This peace of mind translates directly to a more enjoyable driving experience and strengthens their relationship with your dealership.

Partner with reputable commercial auto warranty providers in Canada to provide your customers with the best wheel protection options. Explore the comprehensive wheel coverage plans available through Auto Shield Canada and find the perfect solutions to meet your customers' needs. Contact us today to learn more about our leading protection programs! 

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics; however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.

Choosing the right warranty for your dealership is crucial for maintaining customer satisfaction and protecting your business. A good warranty plan offers peace of mind to your customers and enhances the reputation of your dealership. In 2024, the warranty landscape has evolved significantly, requiring dealers to be more informed and savvy than ever.

A well-suited warranty plan attracts new customers and helps retain existing ones. It can differentiate your dealership from others, making customers feel valued and assured about their purchases. However, with so many options and features available, selecting the perfect warranty can be overwhelming.

Whether you are a new dealership or looking to upgrade your current warranty offerings, we’ll provide valuable insights to help you make an informed decision.

Understanding Your Dealership’s Needs

Before diving into different warranty options, it’s essential to understand your dealership's specific needs. This foundation will help you choose a plan that aligns with your goals and satisfies your customers. Start by looking at the types of vehicles you sell. Do you offer mostly new cars, used cars, or a mix of both?

Next, consider your customer base. Are they primarily looking for basic coverage, or do they prefer comprehensive protection plans? Understanding what your customers value the most in a warranty will help you narrow down your choices.

Another factor to think about is how frequently repairs happen at your dealership. Are some models more prone to needing costly repairs? Knowing this can guide you in selecting warranties that cover high-maintenance vehicles more thoroughly. 

Also, assess whether you want to offer roadside assistance, rental car reimbursement, or other extra features. These added benefits can make your warranty offering more attractive.

Evaluating Different Types of Warranties

Once you have a clear understanding of your dealership’s needs, the next step is to evaluate the types of warranties available. There are three primary types: manufacturer warranties, extended warranties, and third-party warranties.

Manufacturer warranties are included with the purchase of a new vehicle. They typically cover major components for a set period or mileage. These warranties offer peace of mind right from the start, but they often expire within a few years.

Extended warranties, or service contracts, extend the coverage period beyond the manufacturer’s warranty. They are useful for customers who plan to keep their vehicles for a long time. Extended warranties can cover a wide range of components, depending on the terms of the plan.

Third-party warranties are offered by companies outside of the vehicle manufacturer. These plans can be more flexible and customizable, allowing dealerships to offer tailored solutions to their customers. Third-party warranties often provide additional features not offered by manufacturer or extended warranties, such as roadside assistance or trip interruption benefits.

By understanding the differences between these warranty types, you can better advise your customers on which option suits their needs and ensure they feel confident in their purchase.

Key Factors to Consider When Choosing a Warranty Provider

Choosing the right warranty provider is just as important as selecting the right warranty. First, look at the provider's reputation and reliability. Research reviews and seek recommendations from other dealerships. A trustworthy provider should have a history of prompt and fair claims processing.

Consider the flexibility and range of their warranty plans. Do they offer plans that match your dealership’s unique needs? A good provider should offer customizable options that allow you to tailor warranties to your customer base, whether you sell new or used vehicles.

Customer support is another essential factor. Evaluate the provider’s customer service track record. You want a provider that offers excellent support to both you and your customers. This includes easy access to assistance and a smooth claims process. Also, check if they offer training and resources to help your dealership staff understand and sell their warranty plans effectively.

Lastly, analyse the financial stability of the provider. A financially strong provider will have the resources to honour claims and continue offering services without interruption. This can be particularly important for long-term warranties that last several years.

Implementing and Managing Your Warranty Program

After selecting the right warranty and provider, successful implementation is key. Start by training your sales staff thoroughly. They should understand the features and benefits of each warranty plan so they can effectively communicate them to customers. Offer regular training sessions to keep your team updated on any changes or new offerings.

Make sure the warranty information is easily accessible. This can include brochures, website details, and digital resources. Providing clear and concise information helps customers make informed decisions and builds trust in your dealership.

Streamline the claims process by setting up a system that is easy for customers to navigate. Work closely with your warranty provider to ensure the claims process is as smooth as possible. Use technology to your advantage by offering online claims submissions and tracking. This will make it more convenient for customers to file claims and check their status.

Regularly review and assess the performance of your warranty program. Gather feedback from customers and staff to identify any issues or areas for improvement. This ongoing evaluation will help you make necessary adjustments and keep your program running efficiently.

Warranty Decisions: How Dealerships Can Choose the Best Coverage

Choosing the best warranty for your dealership is not a one-size-fits-all process. By thoroughly understanding your dealership's needs, evaluating the different types of warranties, and considering key factors when choosing a provider, you can offer valuable protection plans to your customers. Implementing and managing your warranty program effectively further enhances customer satisfaction and loyalty.

Auto Shield Canada provides tailored solutions to help you navigate these choices and optimise your dealership’s warranty offerings. Ready to elevate your warranty services? Contact our protection plan provider in Toronto and learn how we can partner with you to provide top-tier warranty programs for your customers!