Why Tire and Rim Protection Is a Must-Have for Dealerships

Tire and rim damage is one of the most common — and costly — frustrations Canadian drivers face. Whether it’s a pothole in Toronto or a curb scrape in Montreal, road hazards are unavoidable. That’s where dealership protection plans come in.

Tire and rim protection isn’t just about fixing flats — it’s a smart way for dealerships to increase revenue while offering real value. Customers walk away knowing their vehicle investment is protected, and you create a long-term service relationship that builds loyalty.

What Does a Tire and Rim Protection Program Cover?

These plans typically include:

• Repair or replacement of tires and rims due to road hazards like nails, potholes, and curbs

• No out-of-pocket expenses for the customer at the point of claim

• Towing and roadside assistance, depending on plan tier

• Quick service turnaround through approved repair networks

Unlike factory warranties, which cover defects, tire and rim programs focus on wear and tear from everyday driving. That makes them especially valuable in climates with rough winters and poorly maintained roads — a reality across much of Canada.

Dealership Benefits: More Than Just Extra Revenue

Adding tire and rim protection to your F&I suite pays off in multiple ways:

• Boost Gross Profit: Protection plans increase F&I per-vehicle revenue

• Improve Retention: Customers return to your dealership for covered repairs

• Enhance Brand Value: Offering protection shows your dealership cares beyond the sale

Want real numbers? Dealerships offering tire and rim coverage see up to 30% higher F&I product penetration when plans are properly positioned and bundled with other services.

Sales Tactics That Work

To increase plan uptake, your sales team needs more than product knowledge—they need to understand why customers say yes. Use the following tips:

• Localize the pitch. “Given how rough the roads are here in [city/province], this protection saves our clients hundreds every year.”

• Use real-world examples. “Last month, a client came back after hitting a deep pothole — we had a new tire and rim installed within 48 hours, at no cost to them.”

• Bundle with other protections. Pair with winter tire packages, extended warranties, or vehicle appearance plans.

• Keep it simple. Offer a visual one-pager that compares “Covered vs. Not Covered” costs.

Integrating Tire and Rim Protection Into Your F&I Workflow

Smart dealerships don’t sell this plan as an afterthought. Instead:

• Present it during menu selling, not as a post-sale add-on

• Equip your F&I managers with objection-handling scripts and real testimonials

• Offer tiered coverage levels (basic, plus, premium) to appeal to different budgets

Want to streamline your rollout? Auto Shield Canada provides white-labeled materials and live training to help your team close more plans with confidence.

Why Partner with Auto Shield Canada

Our tire and rim protection plans are purpose-built for Canadian drivers and dealerships. We understand the terrain, the claims realities, and the sales process. Partnering with us means:

✅ Dedicated onboarding and training
✅ Seamless integration with your F&I systems
✅ Competitive pricing and flexible commission models

Final Thought: Protection That Pays

Tire and rim coverage isn’t just good for your customers — it’s good for business. It strengthens your brand, grows your profit margins, and keeps customers coming back. The key is thoughtful positioning and reliable delivery.

Learn more about our protection programs and how they can fit seamlessly into your dealership’s F&I process:
👉 https://goautoshield.com/road-hazard/

Disclaimer:
This content is intended for educational purposes and should not be treated as insurance or financial advice. For personalized guidance, contact a licensed advisor or Auto Shield Canada representative.

Driving in Canada means facing various road hazards, from potholes to sharp debris. Such hazards can damage your tires, leading to unexpected and expensive repairs. The Canadian Tire Road Hazard Warranty offers protection against these issues, providing peace of mind to drivers.

This warranty covers damage that regular tire warranties don't, such as punctures, cuts, and impact breaks. With the Road Hazard Warranty, you don't have to worry about the steep costs of replacing or repairing a damaged tire. Instead, you get coverage that ensures you're back on the road quickly without financial stress.

Moreover, the Canadian Tire Road Hazard Warranty isn't just about cost savings. It also offers added conveniences such as immediate roadside assistance. These services are crucial, especially if you find yourself stranded due to a damaged tire. Knowing you're covered lets you drive confidently, ensuring a smoother and worry-free driving experience.

Understanding the Canadian Tire Road Hazard Warranty

The Canadian Tire Road Hazard Warranty is designed to protect your tires from unexpected road damage. This warranty covers various types of damage that standard tire warranties typically exclude. These include punctures, cuts, and impact breaks caused by hitting potholes or sharp objects on the road. With this warranty, you can get your tires repaired or replaced at no extra cost.

Eligibility for the warranty is straightforward. It applies to tires purchased from Canadian Tire along with installation services provided by them. Whether you drive a car, truck, or SUV, you can benefit from this coverage. Ensure you register your tires for the warranty at the time of purchase to be eligible for the benefits.

The duration and terms of the Road Hazard Warranty are also clear-cut. The coverage lasts for a specific period or until the tread depth reaches a certain level, usually set at 2/32 of an inch. This means you are protected as long as the tires have sufficient tread life left. The warranty terms lay out the types of damage covered, the claims process, and any exclusions. Understanding these details ensures you can make the most of your warranty benefits.

Key Benefits of the Road Hazard Warranty

The Road Hazard Warranty offers many valuable benefits that make it a worthwhile investment. Here are key benefits:

1. Puncture Repairs: Tiny nails or shards of glass can cause punctures. The warranty covers the cost to repair these minor damages.

2. Tire Replacements: If a tire is beyond repair due to severe damage, the warranty provides a replacement free of charge.

3. Immediate Roadside Assistance: Get help quickly if you have a flat tire while on the road. This service can include towing or tire changes, ensuring your safety.

Financial savings are another significant advantage. Without a warranty, you can spend hundreds or even thousands of dollars on tire repairs and replacements. The Road Hazard Warranty minimizes these unexpected costs, allowing you to keep more money in your pocket.

The convenience of having immediate roadside assistance cannot be overstated. There's nothing worse than being stranded with a flat tire and no help in sight. The warranty includes services to get you back on the road quickly, whether you need a tow or an on-the-spot tire change. This added layer of security makes driving less stressful.

How to File a Claim Under the Warranty

Filing a claim under the Canadian Tire Road Hazard Warranty is straightforward. Start by visiting the nearest Canadian Tire store with your damaged tire. Bring the warranty paperwork and your proof of purchase. The store staff will inspect the tire to confirm if the damage is covered under the warranty.

Tips for documentation can help speed up the process. Keep all your receipts and warranty documents in one place. Take clear photos of the tire damage. These documents will be useful when filing your claim and avoiding any hiccups. Make sure the tire's serial number is readable, as this is often required.

The timeline for claim processing is usually quick. Once your claim is filed, the inspection and repair or replacement are often completed within the same day. In some cases, if a replacement tire needs to be ordered, it might take a few days. However, the store will inform you about any delays and provide an expected timeframe.

Choosing the Right Tires and Maximizing Warranty Benefits

Selecting the correct tires is crucial for safety and performance. When choosing new tires, consider your driving habits, the climate, and your vehicle's requirements. For example, winter tires are essential for Canadian winters, while all-season tires may suffice for milder climates. Look for tires with high durability and good reviews to ensure long-term use.

Maintaining your tires is key to extending their lifespan. Regularly check tire pressure, rotate your tires every 10,000 kilometres, and inspect them for any signs of wear or damage. Keeping your tires properly inflated reduces the chances of damage and improves fuel efficiency.

Proper tire care maximizes the benefits of your Road Hazard Warranty. Well-maintained tires are less likely to suffer damage that requires a warranty claim. Following these tips helps ensure your tires last longer and provides peace of mind, knowing your warranty is there when you need it.

Conclusion

The Canadian Tire Road Hazard Warranty for dealerships is a wise choice for any driver. It protects against unexpected tire damage, saves money on repairs, and offers convenient roadside assistance. Understanding the warranty coverage and benefits helps you drive with confidence. Proper tire care and selecting the right tires further enhance the value of this warranty, ensuring a safe and smooth driving experience.

Protect your tires and enjoy peace of mind with an extended warranty from Auto Shield Canada. Contact us today to learn how we can help keep you and your vehicle on the road safely.

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.

Driving on Canadian roads can be unpredictable. Potholes, sharp debris, and unexpected hazards can cause significant damage to your tires. This is where a road hazard warranty comes in handy. It helps cover the repair and replacement costs for tire damage caused by these unexpected road hazards. Having this type of warranty can bring peace of mind and financial protection.

A road hazard warranty isn't just about saving money; it's about reducing the stress that comes with sudden tire damage. Knowing you're covered helps you focus more on the road and less on potential problems. It’s comforting to know that if you run over a nail or hit a pothole, you won’t be stuck with a steep repair bill.

Choosing the right road hazard warranty requires understanding your needs and the specific coverage options available. Not all warranties are created equal, and selecting the best one can make a big difference. By knowing what to look for, you can ensure that your tires—and wallet—are well protected from the uncertainties of the road.

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.

What is a Road Hazard Warranty on Tires?

A road hazard warranty on tires is a type of coverage that protects you from the costs associated with tire damage caused by unexpected road hazards. These hazards can include sharp objects like nails, glass, and debris, as well as potholes and other road imperfections. When your tire gets damaged due to these hazards, the warranty helps cover the repair or replacement costs, ensuring your driving experience remains smooth and safe.

This type of warranty is typically offered at the time of tire purchase, either by the tire manufacturer or through a third-party provider. The coverage period can vary, often lasting from one to five years, depending on the terms of the warranty. Some plans may even cover multiple tire replacements during the coverage period, giving you added peace of mind.

Road hazard warranties generally have specific coverage limits and conditions. For example, there may be prorated coverage based on the remaining tread depth of the tire or a cap on the number of claims you can make. It's important to read the terms and understand what is included and excluded in the coverage to fully benefit from the warranty.

Financial Benefits of a Road Hazard Warranty

One of the primary financial benefits of a road hazard warranty is the potential savings on tire repair and replacement costs. Tires can be expensive, and unexpected damage can put a dent in your budget. With a road hazard warranty, you can avoid these unforeseen expenses, as the warranty will cover the costs associated with repairs or replacements.

Another financial benefit is the coverage of labour costs. Some road hazard warranties include the cost of labour for tire repair or replacement. This means you won't just save on the price of the tire itself, but also the expenses that come with having it installed by a professional. This full coverage can add up to significant savings over time.

Furthermore, a road hazard warranty can provide value by extending the lifespan of your tires. Timely repairs and replacements ensure your tires remain in good condition, reducing the chances of further damage or wear. This helps you get the most out of your investment in high-quality tires, ensuring you don't have to replace them as frequently.

In summary, the financial benefits of a road hazard warranty make it a wise investment for drivers looking to protect both their vehicles and their wallets from the unpredictable challenges of the road.

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.

Stress Reduction with Road Hazard Coverage

Road hazard coverage does more than just save money; it significantly reduces stress for drivers. Dealing with tire damage can be a stressful experience. Sudden flats or blowouts can leave you stranded and frustrated. Road hazard coverage offers peace of mind by ensuring you have a safety net in place.

When you know your tires are protected, driving becomes less worrisome. You can navigate city streets and highways without constantly worrying about hitting a pothole or running over debris. This reduces anxiety and makes driving a more enjoyable experience overall.

Additionally, having road hazard coverage means you benefit from prompt assistance. Many warranties offer roadside assistance or quick repair services, so you won't have to wait long to get back on the road. This quick response further lowers stress and minimizes any disruption to your daily routine.

How to Choose the Best Road Hazard Warranty

Selecting the best road hazard warranty involves considering several important factors. Start by looking at the coverage terms. Ensure the warranty covers a wide range of hazards, including common ones like nails, glass, and potholes. The more comprehensive the coverage, the better protected you will be.

Check the length of the coverage period as well. Some warranties last for one year, while others extend up to five years. Longer coverage periods offer more security, especially if you plan to keep your tires for a while. Ensure the terms are clear on what happens when the warranty period ends.

Consider the claims process and customer reviews. A good warranty should have a straightforward claims process with minimal hassle. Read customer reviews to understand their experiences and get insight into the reliability and service quality of the warranty provider. Positive feedback often indicates a trustworthy service.

Finally, assess the cost-to-benefit ratio. While cheaper warranties might seem appealing, make sure they offer adequate coverage and support. Balance the price with the level of protection and services provided to make an informed decision.

Conclusion

Road hazard warranties for tires provide essential benefits for both peace of mind and financial savings. They protect against unplanned expenses and reduce the stress that comes with sudden tire damage. Choosing the right warranty involves understanding the coverage terms, length, customer feedback, and overall value.

For auto dealers, offering road hazard warranties can enhance customer satisfaction and increase loyalty. It shows that you care about the long-term well-being of your customers, creating a stronger bond and encouraging repeat business.

Are you ready to offer your customers the best in road hazard protection? Contact Auto Shield Canada to learn more about our comprehensive road hazard warranty for dealerships and how we can help you enhance your dealership offerings.

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics. However, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.