Oakville, Ontario

Auto Shield Canada is proud to announce the appointment of Scott Ashby as Senior Vice President of Operations, a pivotal addition to our leadership team as we continue to expand our protection product portfolio and strengthen national dealer partnerships.

Scott brings more than 25 years of experience across the automotive and protection product industries — with a track record that blends operational excellence, strategic vision, and deep industry expertise. His career includes senior leadership roles at Hyundai Capital Canada, Toyota Financial Services, Sym-Tech Dealer Services, Safe-Guard Products Canada, and Nissan Motor Corporation, where he helped scale programs that enhanced dealer performance, customer retention, and product profitability.

A Strategic Leader with Hands-On Experience

Scott began his career as a licensed automotive technician before earning his BBA in Automotive Marketing from Georgian College and Northwood University and completing his MBA at Wilfrid Laurier University. He has since built a reputation as a results-driven leader who combines strategic thinking with a practical understanding of dealership and OEM operations.

His expertise spans virtually every dimension of the business — from operations, distribution, and product development to claims, analytics, and customer experience.

“Scott’s leadership and deep operational knowledge will help us deliver even greater value to our dealer partners and customers,” said Don Miller, Principal of Auto Shield Canada. “He embodies the premium service mindset that defines our organization.”

Driving the Next Chapter of Growth

In his new role, Scott will oversee operations, dealer engagement, and the continued development of ASC’s protection product ecosystem — including ASC Drive Protect, Road Hazard Unlimited, and other premium programs distributed through dealer networks nationwide.

Under Scott’s leadership, ASC aims to elevate the claims experience, streamline dealer processes, and leverage technology to strengthen service delivery across Canada. His focus on scalable, data-driven solutions aligns directly with ASC’s mission of redefining protection and peace of mind through premium coverage and concierge claims service.

“Auto Shield Canada’s commitment to innovation and dealer success is unmatched,” said Scott Ashby. “I’m excited to help the team expand our operational capabilities and continue building best-in-class protection product experiences.”

Beyond the Boardroom

Outside of work, Scott enjoys aviation and technology — holding advanced RPAS (drone) certifications from Transport Canada. His entrepreneurial background as Founder of Sky Lens Studios demonstrates his passion for precision, innovation, and new perspectives — qualities that will serve him well at ASC.

About Auto Shield Canada

Founded in 2017, Auto Shield Canada provides premium protection products — including Road Hazard, Theft, Financial Loss, and Extended Warranty programs — supported by concierge claims handling and a technology-driven dealer portal. With over 600 dealership partners and more than $50 million in annual premium volume, ASC continues to set the standard for protection product excellence across Canada.

Owning a car is a big investment, and car-related expenses can add up quickly. From monthly loan payments to unexpected repairs, the costs can be overwhelming. This is where financial loss protection services come in. These services help cushion the financial blow if something goes wrong with your vehicle. In the following sections, we will explore the key benefits of FLIP, the types of coverage offered, and how to choose the best plan for your needs.

What Are Financial Loss Protection Services?

Financial loss protection services are designed to protect you from significant financial burdens resulting from unexpected events. These services are crucial for car owners who rely on their vehicles for daily activities. They cover various scenarios where the value of your vehicle drops, and you are left with financial obligations.

For instance, traditional car insurance might not cover the gap between your car’s market value and the remaining loan balance if your vehicle is written off. This is where products like FLIP come into play. FLIP, or Full Loan Insurance Protection, steps in to cover this difference, ensuring you are not left with a hefty loan payment for a car you no longer have.

These services are particularly useful for owners of new or financed vehicles. They offer peace of mind, knowing that you won’t face substantial out-of-pocket expenses if an accident or theft renders your car a total loss.

Key Benefits of FLIP Over Traditional Coverage

FLIP offers several key benefits that differentiate it from traditional auto insurance coverage. Understanding these benefits can help you see why FLIP is a valuable addition to your car insurance portfolio.

1. Loan Balance Protection: Traditional insurance may only pay out the current market value of your car if it’s written off. FLIP covers the remaining loan balance, easing your financial burden.
2. Peace of Mind: Knowing that you are protected from owing money on a totalled car delivers peace of mind. FLIP ensures you won’t face unexpected financial stress from such incidents.
3. Enhanced Coverage: FLIP provides coverage that goes beyond what standard insurance policies offer. This is particularly useful for new or expensive cars that depreciate quickly.

These benefits make FLIP a smart choice for those who want to avoid the financial pitfalls associated with vehicle depreciation and loan repayments. By covering the gap between the insurance payout and the remaining loan balance, FLIP helps you stay financially stable and worry-free.

Types of Coverage Provided by FLIP

FLIP offers a range of coverage options to suit different needs. Understanding these types will help you see how comprehensive FLIP can be.

1. Negative Equity Protection: This coverage ensures that if the value of your car drops below the amount you owe, FLIP will cover the difference. This is helpful in cases of total loss.
2. Vehicle Write-Off Protection: If your car is declared a total loss following an accident or theft, this protection pays off the remaining loan balance. It helps you avoid out-of-pocket expenses when your regular insurance payout isn’t enough.
3. Incident Protection: This coverage handles the expenses from minor accidents and damages, like fender benders or scratches. It ensures small incidents don't become a significant financial burden.

These coverage options provide peace of mind, knowing that your financial investment is protected. Each type addresses a specific risk, making FLIP a versatile and valuable tool for car owners.

How to Choose the Right Protection Plan for Your Needs

Choosing the right financial loss protection plan involves considering several factors. Here is a quick guide to help you make an informed decision:

1. Assess Your Financial Situation: Understand your budget and how much you can afford to pay each month for a protection plan. This will help you narrow down your options.
2. Evaluate Your Car’s Value and Loan Terms: Consider the current value of your vehicle and how much you owe. If you have a long-term loan or your car has depreciated significantly, more comprehensive coverage might be wise.
3. Think About Driving Habits: Consider how often and where you drive. If you frequently drive in high-traffic areas, incident protection could save you from minor mishaps.
4. Compare Plans and Providers: Look at different plans and what they offer. Compare their benefits, terms, and conditions to find the one that best suits your needs.

Conclusion

Financial loss protection services, like FLIP, are essential for protecting your investment in your vehicle. These services cover the gaps that traditional insurance might leave behind, ensuring you don’t face unexpected financial strain. From negative equity protection to incident protection, FLIP offers comprehensive coverage options that can be tailored to meet your specific needs.

For tailored financial loss protection services that keep you secure, look no further than Auto Shield Canada. Contact us today to learn more about how our car protection plans can bring you peace of mind and financial stability.

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics; however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.

Driving a car is a significant responsibility and investment. Unexpected events like accidents or vehicle write-offs can lead to large expenses. This is where the FLIP program comes in. FLIP offers three essential protections that can save you financially in these situations. Read on to learn how these protections work and how they can help you make better decisions for your car and your finances.

Understanding FLIP: Three Essential Protections

FLIP, or Full Loan Insurance Protection, offers comprehensive support for car owners. Its three key protections address the most common financial risks associated with owning and financing a vehicle. Negative equity protection, vehicle write-off protection, and incident protection are the backbone of this program, each serving a unique purpose.

Negative equity protection is a safeguard against financial loss when your car's value falls below the amount you owe on it. This is particularly crucial for newer cars, which can depreciate quickly. Vehicle write-off protection ensures that if your car gets totalled in an accident, you aren't left with an outstanding loan balance. Lastly, incident protection helps cover the costs of minor accidents and damage, keeping repair expenses manageable.

Each of these protections provides essential coverage, ensuring that car owners are well-protected financially. FLIP helps create a safety net, allowing drivers to focus on the road rather than worrying about potential financial setbacks. This multi-faceted approach makes FLIP a valuable investment for anyone looking to safeguard their vehicle and finances.

Negative Equity Protection: Safeguarding Your Investment

Negative equity protection is a crucial aspect of FLIP. It addresses the issue many car owners face when their vehicle's market value drops below the remaining loan balance. This situation can be problematic, especially if the car is totalled or needs significant repairs. With negative equity protection, you won't be left paying off a loan for a vehicle that is no longer usable.

Vehicles often depreciate quickly, primarily in the first few years of ownership. This rapid depreciation can leave car owners in a precarious financial position. Negative equity protection helps bridge the gap between what you owe and the car’s actual value. In the event of a total loss, this protection steps in, ensuring you do not end up with a substantial out-of-pocket expense.

This safeguard is particularly beneficial for those who have long-term loans or who may have made a low down payment. By covering the difference between the loan balance and the insurance payout, negative equity protection ensures that you can move forward without a heavy financial burden.

Vehicle Write-Off Protection: Financial Security After Total Loss

Vehicle write-off protection ensures you aren't left in a financial bind if your car is totalled. In a total loss event, your regular auto insurance may only cover the current market value of your car. If this amount is less than what you owe on your loan, you're stuck paying the difference. This protection eliminates that risk by covering the remaining loan balance, helping you walk away without debt.

For many drivers, this type of loss can be devastating. The payout from insurance may not be enough to settle the loan, much less get a new car. Write-off protection steps in to fill that gap. It covers the unpaid balance of your loan, so you don't have to pay out of pocket for a car you no longer have.

This financial safeguard is significant for anyone with a financed vehicle, especially new car buyers. It provides peace of mind, knowing that even in the worst-case scenario, your finances will be protected. By ensuring you are not left with a hefty loan balance, vehicle write-off protection lets you focus on getting back on the road.

Incident Protection: Handling Minor Accidents and Damages

Incident protection deals with the smaller but frequent hassles of car ownership. Minor accidents, like fender benders or parking lot scratches, can quickly increase repair costs. This coverage helps manage these little mishaps, reducing your out-of-pocket expenses.

Here's how incident protection can benefit you:

1. Fender Benders: Small collisions happen. Incident protection can cover the cost of minor repairs, saving you money.
2. Road Debris: Everyday driving exposes your car to rocks, sticks, and debris, potentially damaging your vehicle. This protection helps with the repair costs.
3. Parking Lot Scratches: Whether it's from another car door or a shopping cart, incident protection covers minor fixes, maintaining your car's appearance.

By covering these everyday incidents, this protection helps keep your vehicle in top shape without the high costs. It ensures that minor damages don’t become a major financial burden, giving you peace of mind and allowing you to drive confidently.

Conclusion

FLIP provides valuable protections that address common financial risks associated with car ownership. These protections are crucial for safeguarding your investment in your vehicle. By understanding and utilizing these coverages, you can drive with confidence, knowing you are financially protected. Each protection aspect helps create a more secure and stress-free driving experience.

For comprehensive car protection plans that cover all these areas, consider Auto Shield Canada. Contact us today to learn more about how our programs can keep you and your vehicle protected on the road.

Disclaimer: The information provided in this article is intended for illustrative purposes only and should not be considered as actual insurance advice. Our articles offer insights and general guidance on various insurance topics; however, they do not substitute professional advice tailored to your specific circumstances. For expert, personalized insurance advice and solutions, please contact our licensed insurance brokers.